Social media and marketing analytical insights are vital to make proactive decisions to attract more customers and enhance brand loyalty. Here, we’ll discuss the top consulting companies that build tailored social media performance dashboards for modern businesses.
Social media has become the key for a business to gain visibility in today’s world. There are around 5.42 billion social media users around the world, and almost half of them interact with a business on different social media platforms. In such instances, no organization can afford to ignore the importance of marketing analytics or social media performance dashboards to measure their efforts and ROI.
According to the Business Research Company, the marketing analytics market size is expected to reach $11.53 billion by 2029 at a CAGR (compound annual growth rate) of 16.8%. Another report shows that 88% of marketers use AI in their daily operations. Social media continues to be one of the major focus areas for attracting new customers and staying connected with existing ones. A Statista report indicates the total spend on social media advertising was around $276.7 billion in 2025.
But what is a social media performance dashboard?
Simply put, it is a powerful reporting tool used to measure your marketing strategies and the results against set parameters to create visualizations or easy-to-understand graphical reports about the same. The dashboards provide real-time insights as they are connected to the data sources and analytical tools and are a part of your data architecture. The social media performance dashboard tracks the marketing KPIs and helps in making smart decisions about your digital marketing strategies.
In this blog, we’ll read more about the social media dashboard and the top dashboard consulting companies that build and maintain these dashboards.
KPIs of Social Media Performance Dashboards
KPIs, or key performance indicators, are metrics or measurable parameters used to determine whether the marketing strategy is delivering the expected results and to identify ways to achieve the objectives. It is more than just counting an increase in the number of likes or followers on various platforms. The marketing data hub dashboard highlights areas for improvement to enhance genuine user engagement, increase sales, and generate a higher ROI.
The following are important KPIs to monitor and measure through the social media performance dashboards:
Engagement Rate
Engagement rate refers to the likes, shares, comments, and clicks on each social media post and their ratio with your follower count. A high engagement rate indicates that users are connecting with your content.
Click-Through Rate
Click-through rate (CTR) is the % of people who are actually clicking on the CTA (call-to-action) button after reading/ viewing your post. A higher CTR implies that your marketing strategy is effective.
Impressions and Reach
Impressions and reach show the levels of brand awareness as well as the number of new audiences your content reached. Tracking this via the social media KPI dashboard helps measure your visibility on various platforms.
Ad Spend and ROI
Return on investment is the ultimate measure of success and efficiency. From tracking conversions to cost per acquisition and marketing investment, these metrics help determine if you are earning what you spent on ads and the profit generated. By partnering with reliable dashboard consulting companies, you can streamline all your marketing efforts and automate data collection, processing, and analytics to derive actionable insights in real-time. The social media performance dashboards can be set up using various third-party analytical and business intelligence tools, such as Power BI, Tableau, etc.
10+ Consultants Offering Social Media Performance Dashboards
DataToBiz
- HQ: Mohali, Punjab (India)
- Glassdoor Rating: 4.7 Stars
- Industries: Manufacturing, Retail, eCommerce, Consumer Goods, Transport, Logistics, Healthcare & Life Sciences, Media & Entertainment, FinTech, Banking, Insurance, EdTech, Surveillance, Real Estate, Oil & Gas, Food & Restaurant, IT & High Tech, etc.
- Five Other Services: Digital Transformation, AI & ML, Business Intelligence, IT Staff Augmentation, and Data Engineering
DataToBiz is a leading marketing analytics company specializing in AI and ML solutions to build robust data visualization dashboards for businesses from various industries. As a certified partner of Microsoft (Gold), AWS, and Google, the company has expertise in building, deploying, customizing, integrating, and maintaining scalable data architecture that provides analytical insights in real-time. The Marketing data hub platform developed by the company is a one-stop solution to track all marketing efforts and campaigns from a unified interface.
CMOs, BI teams, CFOs, and other decision-makers can use the platform to access advanced analytics and visualizations. DataToBiz also empowers businesses by integrating Power BI marketing dashboards with their existing systems and facilitating smart decisions that reduce reporting time by 30 hours per month and increase financial attribution accuracy by around 20%.
Moburst
- HQ: 5th Avenue, New York (USA)
- Glassdoor Rating: 4.1Stars
- Industries: Gaming, eCommerce, Social Media, Service Industry, Fintech, etc.
- Five Other Services: Product Consulting, Digital Marketing, Media Buying, Content Management, and Digital Transformation
Moburst is a full-service digital agency that helps diverse businesses expand in various markets globally. It has won various awards for its marketing strategies and solutions. As a mobile-first service provider, the company aims to promote holistic digital growth by aligning its solutions with the client’s requirements, industry, and objectives. It has worked with leading brands to assist them in various ways, ranging from digital transformation to website development, advertising, content, and more.
Moburst builds customized social media performance dashboards to share comprehensive analytical insights with decision-makers. The visualizations are not just user-friendly but have an aesthetic appeal as well. Furthermore, it helps in consolidating data from multiple sources to derive meaningful and reliable insights to discover hidden opportunities and increase revenue.
AMP Agency
- HQ: Boston, Massachusetts (USA)
- Glassdoor Rating: 3.1 Stars
- Industries: Automotive, Beauty & Personal Care, Beverages, Fashion & Footwear, Consumer Packaged Goods, and Retail
- Five Other Services: Creative & Content, Digital & Social, Retail & eCommerce, Activation & Amplification, and Media & Measurement
AMP Agency is a full-service marketing agency bridging the gap between brands and commerce to help organizations stand apart from their competitors and make an impact in various markets. The company also offers strategy and intelligence solutions to convert raw data into insights that result in brand clarity and success. It builds custom social media dashboards to empower clients use their data for uncovering hidden patterns in customer behavior and creating better brand strategies.
From conducting the primary research to providing behavior and retailer intelligence, cultural strategy, mapping trends and customer journeys, and developing profitable campaigns, the company offers a range of services that use analytical insights for decision-making. AMP Agency has collaborated with top global brands to help them establish their positions worldwide.
Cometly
- HQ: Newtown, Pennsylvania (USA)
- Glassdoor Rating: 4.4 Stars
- Industries: SaaS & Tech, E-commerce & DTC, Marketing Agencies, Health & Wellness, Education & Coaching, Financial Services, Travel & Tourism, etc.
- Five Other Services: AI Ads Manager, Third-Party App Integration, Attribution, Server-Side Tracking, and Conversion Sync
Cometly is a software company offering an AI-powered marketing analytics dashboard for businesses to drive growth by accurately understanding data and using it for decision-making. It aims to help clients ensure that every dollar they invest in marketing and ads gives ROI. The company believes in innovation and efficiency to bring prosperity to organizations across industries.
The platform turns data into actions through its powerful AI algorithms that accurately attribute every conversion to its source. The dashboard is detailed and has various functionalities, such as an AI chat, Ads Manager, Conversion Sync, Attribution, Server-Side Tracking, etc. Cometly has won awards and recognition for helping businesses achieve their goals by streamlining their data and analytics. With advanced filters and reporting features, the dashboard is a worthy solution to implement in an organization.
TripleDart
- HQ: Plano, Texas (USA)
- Glassdoor Rating: 4.6 Stars
- Industries: FinTech, Marketing, SaaS, HR Tech, eCommerce, IT Security, Enterprise Services, etc.
- Five Other Services: SEO & Content, Digital Marketing, Development & Design, RevOps, and PPC
TripleDart is a full-service inbound marketing agency focusing on SaaS businesses. It works with clients who provide B2B solutions and require precise and accurate marketing campaigns to achieve their objectives. The company helps track and manage KPIs through a tailored social media metrics dashboard offering real-time analytics, advanced segmentation, and comprehensive reporting solutions.
From third-party integrations with Google Analytics to conversion tracking and marketing automation, the company offers a range of services that streamline various aspects of business marketing. TripleDart has a team of experts who set up the necessary integrations to simplify complex connections and ensure that the existing systems continue to be productive and efficient. It also builds robust and scalable infrastructure to future-proof the business and support accelerated growth.
DashThis
- HQ: Québec, Canada
- Glassdoor Rating: 4.6 Stars
- Industries: Marketing, Nonprofit, Franchise, Automotive, Healthcare, Hospitality,
- Five Other Services: PPC & SEM Reporting, SEO Reporting, Google Analytics Reporting, AI Reporting, and White Labeling
DashThis is a digital marketing and reporting agency offering social media reporting tools that help businesses fast-forward their strategies to amplify ROI. The company works with marketers and agencies worldwide to provide automated solutions for generating beautiful marketing reports instantly. It reduces the need for manual processing and time-intensive tasks.
The company integrates different analytical tools to share its insights through unified interfaces and a single dashboard. The reports are also automated to eliminate the need for maintaining complex Excel Sheets. The company works with small businesses and large agencies to provide personalized services aligned with their industries, markets, and goals. DashThis offers a 14-day free trial for businesses to check out their social media reporting tool through ten dashboards.
Sigmoid
- HQ: Jersey City, New Jersey (USA)
- Glassdoor Rating: 3.9 Stars
- Industries: CPG & Retail, Financial Services, and Life Sciences
- Five Other Services: Data Engineering, Cloud Transformation, AI, Advanced Analytics, and BI Migration
Sigmoid is an AI and data company that builds, modernizes, and leverages artificial intelligence to deliver business value to clients from diverse industries. It sets up end-to-end data expertise across the organization for employees to use the insights and make intelligent decisions in real-time. The company also builds and implements social media performance dashboards as a part of its marketing analytics solutions.
It understands the importance of having a multi-channel view of the customer journey to create and deliver tailored messages at the right time. Sigmoid offers hyper-personalization and helps clients recalibrate their marketing efforts and optimize ROI. The company uses generative AI to maximize efficiency. Its pre-built genAI solutions are fine-tuned based on each client’s requirements to enhance customer experiences and more.
Nexalab
- HQ: Melbourne, VIC (Australia)
- Glassdoor Rating: 5.0 Stars
- Industries: eCommerce, Consumer Packaged Goods, Nonprofit, Legal, FinTech, IT, Accounting, etc.
- Five Other Services: Web Development, Ad Management, Cybersecurity, Marketing Automation, and Integration
Nexalab is a marketing automation company that supports real marketing execution and sales growth by eliminating the bottlenecks that prevent a business from implementing powerful marketing strategies. The company brings clarity by offering a unified social media ROI dashboard for reporting and analytics. It builds intelligent systems to reduce ambiguity and help clients accurately identify what’s working and what needs to be fixed to generate higher revenue.
Instead of scattered data and inconsistent KPIs, the dashboard streamlines all relevant processes and automates manual reporting to save time, increase efficiency, and uncover hidden opportunities. Nexalab also offers Power BI consulting services and ETL reporting tools for sales and marketing requirements. This leads to higher marketing ROI visibility as well as faster and smarter decisions.
Zero Gravity Marketing
- HQ: Madison, Connecticut (USA)
- Glassdoor Rating: 4.1 Stars
- Industries: Technology, Software, Financial Services, Nonprofits, Local, Industrial Goods, Universities, Energy, Insurance, Pharma/Medical Devices, Manufacturing, etc.
- Five Other Services: Marketing Strategy, Creative Design Services, Website Development Solutions, Digital Marketing Services, and Ecommerce Marketing Services
Zero Gravity Marketing is a digital marketing agency with clients from all over the US and other regions. It follows a data-driven approach to help clients make the right decisions when promoting their brands and attracting new audiences. The company has developed a proactive approach that ensures digital marketing strategies are transparent, innovative, and drive results for clients based on their vision and objectives.
It also builds social media performance dashboards for marketing analytics to track the efforts of various campaigns, such as SEO, SEM, email marketing, PPC, etc. With this analytics dashboard, clients can track customer journeys, monitor campaigns, and integrate data from CRM, sales, and other software systems to derive relevant and actionable insights. Zero Gravity Marketing is a one-stop solution for streamlining digital marketing.
Amplitude
- HQ: San Francisco, California (USA)
- Glassdoor Rating: 3.7 Stars
- Industries: Finance, B2B, Media, Healthcare, eCommerce, etc.
- Five Other Services: AI Agents, Security, Integrations, Data, and Engineering
Amplitude is an AI and analytics company that offers an advanced platform for organizations to embrace digital marketing and drive innovation. It implements tailored social media performance dashboards and has worked with various businesses, including Fortune 100 firms. The company also invented the Behavioral Graph, the largest database of customer behavior, which helps organizations make data-driven strategic decisions about their marketing campaigns.
The company uses marketing analytics to fix conversion gaps, track campaigns, identify problem areas, and enhance the customer journey with the business. Amplitude has different price plans that cater to varied clients’ requirements. The Starter plan is free and provides automated insights without the need for complex coding or programming.
BlastX Consulting
- HQ: Roseville, California (USA)
- Glassdoor Rating: 3.0 Stars
- Industries: eCommerce, Transportation, Beauty & Skincare, Sports, Wellness, Healthcare, Food, etc.
- Five Other Services: Strategic Solutions, Business Analytics, Data Visualization, Data Management, and Analytics Audits
Blast Analytics or BlastX Consulting is a business partner offering analytics and MarTech solutions to help clients optimize their digital customer experiences and increase ROI. The company has SOC 2 Type II certification and has various other certifications to prove its expertise in data and analytics.
It can build and deploy custom Power BI social media dashboards and marketing interfaces for organizations to access data and insights from a single location. It offers holistic marketing analytics through end-to-end services, such as data collection, cleaning, processing, and data visualizations. BlastX Consulting includes customer analytics in its solutions to ensure clients can make data-driven decisions based on the reports and attract more customers to the business.
Elevation Marketing
- HQ: Gilbert, Arizona (USA)
- Glassdoor Rating: 3.4 Stars
- Industries: Agribusiness, Automotive, Chemicals & Composites, Computer Hardware, Construction, Education, Energy & Utilities, Financial Services, Fintech, Food & Beverage, Healthcare, Industrial Manufacturing, Medical Device, Oil & Gas, Professional Services, Retail & Wholesale, SaaS, Technology, Industrial Tool & Equipment, Trucking & Logistics, Turf & Ornamental, etc.
- Five Other Services: AI Marketing, Integration, SEO, Traditional Advertising, and Strategy
Elevation Marketing is a B2B marketing analytics provider focused on promoting technological integration, strategic development, and data-driven storytelling. The company offers measurable and sustainable results for clients across industries and regions with its analytical insights in real-time. It uses social media performance dashboards to help track the success of marketing campaigns on the internet and different social media platforms.
The company empowers organizations to embrace innovation and marketing automation to achieve transformative results. Elevation Marketing understands the complexity of B2B data and follows tried and tested approaches to simply the systems and ensure efficient and actionable insights. The company personalizes its solutions to align with each client’s vision and objectives.
Conclusion
Social media performance dashboards are necessary for businesses to track their presence on various networking platforms and find ways to improve their strategies to achieve their business objectives. A tailored dashboard tracking metrics aligned with the business vision will ensure you stay at the top of the game and have a competitive edge.
Power BI consultants help organizations with end-to-end data analytics and data visualization dashboards for marketing and social media insights to take the business into new markets, expand customer base, and promote brand loyalty while increasing revenue and profits.
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FAQs
What metrics should modern social media dashboards track beyond likes and reach?
Modern social media performance dashboards should track metrics like follower growth, conversion, retention, demographics, sentiment, etc., to get more in-depth insights about the effectiveness of the marketing strategy. At DataToBiz, we also set up platform-specific insights using the built-in analytical tools to get deeper insights into user behavior. Additionally, the social media dashboard has to be easily accessible to sales and marketing teams.
Can social media dashboards be tied directly to revenue and lead generation?
Yes, social media performance dashboards can directly be tied to revenue and lead generation if they track relevant metrics instead of being limited to traditional KPIs, such as likes and shares. Our experts at DataToBiz help in deriving advanced analytics by integrating the dashboard with web analytics and CRM software. This results in enriched insights and promotes effective decision-making.
How do consultants unify data from multiple social platforms into one view?
Consultants unify data from multiple social platforms into one view through robust data integration strategies, where data is collected from multiple sources and stored in a single central repository to be used for marketing analytics. At DataToBiz, we have certified experts to build and implement an end-to-end data architecture for unifying data from multiple social media platforms and delivering meaningful insights in real-time.
Do I need real-time dashboards to manage paid and organic campaigns effectively?
Yes, you need real-time social media performance dashboards to manage paid and organic campaigns effectively, track live campaigns and provide immediate insights. These insights can be used to tweak the campaigns for greater effectiveness and ROI. Timely adjustment to ads and marketing campaigns saves money and increases returns. Talk to our team at DataToBiz to know how real-time dashboards are a game-changer in today’s world.
How can AI improve social media performance reporting in 2026?
Artificial intelligence (AI) builds powerful social media reporting tools capable of greater speed, accuracy, and efficiency. AI-powered analytical platforms can process large volumes of data in near-real-time and share insights in user-friendly reports. Our DataToBiz team also uses AI to automate recurring tasks, personalization, ad optimization, and tailored content recommendations.
What should I expect from a consultant building custom social media dashboards?
When building custom social media performance dashboards, you can expect the following:
- Data-driven decisions
- Tailored insights
- Cross-functional alignment
- Real-time analytics
- Third-party integration
- Maintenance and support
With DataToBiz as your consulting partner, you can benefit from using marketing analytics to boost your revenue.
Fact checked by –
Akansha Rani ~ Content Management Executive
