How Large Language Models Aid Your Business Intelligence Investments?
It is time to automate your BI systems and make them more accessible to non-technical users across the organization. Here, we’ll discuss how large language models (LLMs) can aid your business intelligence (BI) investments and increase ROI. Business intelligence helps enterprises transform their raw data into actionable insights through a series of tools, technologies, strategies, and processes. It helps employees and executives make data-driven decisions and gain a competitive edge. According to Business Research Insights, the global BI market is $30.72 billion in 2025 and expected to reach $50.66 billion by 2034 at a CAGR (compound annual growth rate) of 5.72%. More statistics show that 67% of organizations will have adopted business intelligence by 2025, while 91% of enterprises have plans to increase their BI investments. These reports clearly indicate that business intelligence is becoming a part of most organizations. Now, traditional BI includes various manual processes that are time-consuming and stressful. Data analysts and BI experts must provide insights requested by employees from across the organization, handling all the necessary work. However, thanks to artificial intelligence, you can automate and streamline various BI processes to save time and increase efficiency. For example, using LLMs for Power BI can empower the platform and your employees to deliver better outcomes. In this blog, we’ll read about how large language models (LLMs) can be integrated with your BI systems and what benefits you can achieve from this integration. What are Large Language Models (LLMs)? Large language models (LLMs) are a type of AI and ML program that are trained on large datasets to recognize and generate text based on user input. The LLMs use a type of machine learning called deep learning to understand unstructured data (words, text, characters, sentences, etc.) and recognize patterns, distinctions, etc., without human intervention. The models are further trained and fine-tuned to suit the specific requirements of different businesses. This is done by training the LLMs on proprietary data to ensure the results are more relevant, accurate, and aligned with the outcomes you want. Typically, large language model development is done for various reasons or tasks. You can hire an LLM development company to build, deploy, customize, and integrate the model as per your requirements. Some use cases of LLMs are as follows: GPT-3, GPT-4, BERT, LLaMA, etc., are some examples of large language models. GenerativeAI vs. LLMs Though the terms generative AI and LLMs are used in similar contexts and even interchangeably at times, they are not the same. As the name suggests, generative AI generates content (text, audio, video, images, etc.). LLMs are limited to the text generation process of GenAI model development, though here ‘text’ can also include programming code, biological sequences, etc. Simply put, LLMs are a type of generative AI, but not every genAI model is an LLM. From BI to AI: Using LLMs in Business Intelligence LLMs have diverse use cases already, depending on how you want to integrate them into your existing systems. Empowering business intelligence is one of the important applications of large language models in today’s world, where data and insights play a crucial role in business growth and expansion. LLM consulting companies offer tailored solutions to fine-tune the models with business data and integrate them with your existing BI platforms like Power BI. This makes the BI platform more powerful, scalable, and flexible. It provides insights quickly and reduces technical complexity for the end users. For example, using an AI chatbot in BI (Power BI has an AI chatbot capability through its Copilot integration) changes how employees interact with the platform. Instead of sending queries in SQL and using highly technical processes, employees can input their queries in English or other human languages. LLM integration enables the BI platform to read and understand the input, providing relevant insights. Even the insights can be simplified and summarized for employees to easily grasp the key points and make a decision quickly. Similarly, there are many applications of large language models (LLMs) in business intelligence development. Application of LLM in BI Development LLMs nowadays have a vital role in an organization’s Power BI journey. They can offer robust data analytics, business intelligence, and reporting capabilities, which can be refined for greater accuracy and relevance as you continue to use the systems for data-driven decision-making. LLMs can be used in BI development in the following ways: Sentiment and Customer Behavior Analysis Customer behavior and feedback are critical for any business to ensure that its products and services are aligned with the market demands. Traditionally, enterprises used manual interpretation methods, which had a greater risk of error or misunderstanding. However, with large language model consulting for business intelligence, you can not only automate processes to save time but also minimize human error. This allows you to make swift decisions and keep your customers happy and satisfied with your offerings. Data Preparation and Modeling Large language models are good at data preparation and modelling, especially when dealing with massive datasets. Since both these steps are crucial in the business intelligence process, they can be streamlined and automated to optimize resources, save time, and reduce workload on employees. Moreover, LLMs are trained to study datasets to identify patterns, trends, and correlations that humans may not see immediately due to the extensive range of data that has to be analyzed. This makes it easier to identify variables, trace relationships, etc. Interactive and Conversational BI Business intelligence tools like Power BI have interactive dashboards that create graphical data visualizations in real-time. However, understanding complex reports requires technical knowledge. Enabling Power BI dashboard integration with LLM-powered chatbots bridges the gap. You can convert the dashboard into a conversational interface where the chatbot summarizes or simplifies the reports for non-technical users. This reduces the risk of misinterpretation and makes BI reports accessible to more employees across the organization. The chatbots are trained to understand the context and semantics when providing information to the users. 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