ROI shouldn’t depend on piecing together slide decks from five different tools. Marketing Data Hub gives CMOs a single, audit-ready view of campaign impact across channels.
Spend less time going after the wrong accounts and more time closing the right ones. With smarter targeting, every outreach feels warmer and more relevant.
Endless integrations and data scraping eat up hours of the team. Marketing Data Hub centralizes feeds from ads, analytics, and CRM, burning complexity and the possibility of errors.
Every dollar of marketing spend should tell a story. With Marketing Data Hub, CFOs see transparent, measurable effectiveness of campaigns, right inside their dashboards.
Endless exports and pivot tables don’t scale marketing; they slow it down. Marketing Data Hub delivers a connected view built for speed, all accessible on live for teams.
Social media ads, analytics, CRM, and web chat data, all sit in the pipelines, making it impossible to see how campaigns actually connect.
Analysts and marketing teams spend hours exporting CSVs and merging tabs, only to deliver reports that are already outdated.
Click-throughs, conversions, and pipeline numbers look different in every tool, leaving teams debating metrics instead of acting on them.
By the time spend effectiveness is visible, budgets are already burned and optimization windows are gone.
Instead of fueling growth, looking at wrong or outdated datasets leaves marketers blind to what’s working and slow to double down before competitors do.
Marketing Data Hub pulls in chat support, social media ads, GA4, GSC, CRM, and campaign data directly into a governed Fabric Lakehouse. No need for surfing through multiple platforms or exports, your data flows in automatically.
Manual refreshes and broken reports are history. With automated pipelines, your marketing data updates in real time, so metrics are always current and reliable.
Spend, ROI, engagement, conversions, KPIs often vary by channel. Marketing Data Hub applies a consistent framework, so leaders finally measure success on the same scale.
From CMOs to CFOs to Analysts, every role gets a role-based Power BI view that surfaces exactly what matters, whether it’s ROI clarity, spend transparency, or ad performance.
Beyond dashboards, the Hub scales with you, enabling attribution modeling, customer segmentation, and even predictive forecasting as your data maturity advances.
The process starts with provisioning a Microsoft Fabric instance inside your company’s workspace. This creates a secure foundation that’s owned by you from day one.
Next, we drop in pre-built pipelines for common marketing sources(web chats, ads, analytics, CRM)so you don’t start from scratch. Everything is ready to run in your environment.
Then, we securely connect your data source credentials. With Google Ads, Analytics, HubSpot, Dynamics, or Salesforce, your live data begins flowing instantly.
Role-based Power BI dashboards are shared, giving CMOs, CFOs, and analysts immediate visibility into spend, engagement, and ROI.
From the very first day, you get a working hub populated with your own marketing data without lengthy implementation cycles or custom builds.
Combine marketing data with finance or sales inputs to get a holistic view of ROI, pipeline impact, and spend efficiency.
As your needs grow, discover AI predictions, advanced segmentation, and forecasting, all within the same hub.
Start with the standard Marketing Data Hub and gradually expand into a fully customized marketing intelligence platform built around your workflows.
DataToBiz is a Data Science, AI, and BI Consulting Firm that helps Startups, SMBs and Enterprises achieve their future vision of sustainable growth.
DataToBiz is a Data Science, AI, and BI Consulting Firm that helps Startups, SMBs and Enterprises achieve their future vision of sustainable growth.